{"id":570,"date":"2000-12-18T06:26:03","date_gmt":"2000-12-18T00:56:03","guid":{"rendered":"http:\/\/madmanweb.com\/2000\/12\/18\/useful_page_not\/"},"modified":"2000-12-18T06:26:03","modified_gmt":"2000-12-18T00:56:03","slug":"useful_page_not","status":"publish","type":"post","link":"https:\/\/madmanweb.com\/2000\/12\/useful_page_not\/","title":{"rendered":"Useful “Page not found” error pages"},"content":{"rendered":"

<\/p>\n

\n

Ever encountered a “404 error” message on a site? Also known as a “page
\nnot found” error, it can really annoy visitors. Some of these folks may never
\nreturn to your site. If you don’t handle these people with care, you could drive
\nimportant traffic away from your site. Now, you really don’t want to do that,
\ndo you?\n<\/p>\n

<\/p>\n

Links go “missing” for a whole bunch of reasons:<\/p>\n

    \n
  1. You moved the page elsewhere. Instead of grouping “mutual funds”
    \nunder “Investments”, perhaps you moved it to “Personal Finance”
    \n(for example)<\/li>\n
  2. Some other site linked to a page on your site. Either they got the link
    \nwrong or the linked page no longer exists (tip: please? try not to re-architect
    \nyour site unless absolutely necessary).<\/li>\n
  3. A search engine still maintains an old index of your site and hasn’t updated
    \nit in years. <\/li>\n
  4. Somebody made a minor mistake typing the URL in e.g., product.htm instead
    \nof product.html<\/li>\n<\/ol>\n

    But that’s no reason to allow visitors to leave disappointed! Every site must
    \nhave a custom “404 page” that tries to help people find what they
    \nthought they’d find. Experienced web developers (of whom there are lots on the thelist) know that such a page is essential for a large, high-traffic site. Or at least they
    \nought to. If that’s the case, why do some of the most popular sites on the Internet
    \nnot have one? Here are some examples…<\/p>\n